By Mike Hathaway, Senior Location Analytics Consultant, Gadberry Group
Our colleagues at Trade Area Systems recently wrote an insightful blog post that compares and contrasts different methods for demographic data “retrieval” or allocation.
Kidney beans? Black beans? Pinto beans? What beans are best for your target markets and trade areas?
Would your stores stock the shelves with Vegemite, blood pudding, and haggis and expect to get great sales results? Unless you're a Fresh & Easy alumnus, probably not. Sure, these foods all come from English-speaking countries, but culturally they do not fit in with the way most Americans eat. Similarly, there is a great diversity of food preferences among Latin American cultures, and it takes different types of beans to satisfy different Hispanic cultures. So, let's talk about the best way to use ethnicity and ethnic data in your trade area analysis programs and planograms to drive increase sales.
59% Asian Households in North Texas – Can Your Current Data Identify It?
When a farmer’s field is developed into a thriving residential subdivision, there’s a very obvious change seen from a high level. The sheer number of new rooftops is sure to weigh into the way you analyze this area.