We're proud to announce our newest partnership with Maponics
Annual updates to MicroBuild data enables the most accurate trade area analysis available
As summer begins we have just released our annual update to our MicroBuild family of demographic data products. This update reflects 2014 demographics, and while there’s plenty to see in this update as we analyze what key demographic shifts are taking root across America, now is a great time to talk about how MicroBuild tracks growth and change.
The Pitfalls as Using Median Age to Describe Your Trade Area's Demographics
They tell us that age is just a number. For a lot of researchers in consumer-facing industries, that’s true: the age we use in our models and management presentations is precisely one number. In the never-ending quest to describe business dynamics with the minimal metrics, many of us have grown accustomed to reporting a median or average age. When we do this, we run a huge risk of inaccurately describing the population profile surrounding our stores. Luckily, there are better ways to describe age.