9-26-2007: The Gadberry Group and Ethnic Technologies Form Strategic Alliance

Gadberry Group, LLC, the leader in household population Data, and Ethnic Technologies LLC, the leader in
multicultural marketing, today announced agreements that will allow them to create a new household data
product never before offered. The new product combines the strength of the E-Tech. system and Gadberry’s
MicroBuild™ population product and is called MicroBuildHE. The new products will provide their customers up
to date and geographically accurate demographics for site location and improved customer targeting.

Gadberry will use Ethnic Technologies E-Tech 7.0 system to quickly and accurately identify ethnicity, language
preference, country of origin, assimilation index and religion as the first household demographic variable in their
MicroBuild™ suite of products.

“Our clients have been telling us for several years that, after accurate households and population, one of the
most critical variables in their site location and marketing research is to better understand the changes in racial
and ethnic composition for their trade areas”, said Larry Martin, COO for Gadberry.

"Combining the accuracy of E-Tech with the recency and precision of MicroBuild™ gives our clients current and
geographically accurate views of ethnicity and related demographics at the block level – something never before
available”

The combination of E-Tech 7.0 and MicroBuild is a strategic move for both companies and creates a product
that spans the lifecycle from site location to marketing research.

“We believe MicroBuildHE will be valuable to multiple groups across our clients enterprise” said Larry Martin.
“Having solid household and population data plus ethnic and racial characteristics will provide important data for
site selection, staffing, merchandising, and advertising and promotion”

"Ethnic Technologies, through significant research, has developed the industry's most accurate system for
multicultural, religious, language preference, assimilation index, gender identification and data enhancements "
said Candace Kennedy, Director of Sales and Marketing for Ethnic Technologies. "We are proud to align
ourselves with The Gadberry Group, the industry leader in providing current, accurate, precise, and actionable
household and population data for the U.S. and look forward to a mutually beneficial partnership.”

About Gadberry Group:
The Gadberry Group provides location-based services and information data products for clients who demand
the most current, accurate, and precise household and population data for their site location analysis.
MicroBuild™, Gadberry’s patent-pending product, is unique because only MicroBuild™ uses consumer data at
the rooftop level to deliver household and population counts beginning at the census block. More about
Gadberry Group at www.gadberry.net

About Ethnic Technologies:
Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and
Analysis. The EthniCenter ® from Ethnic Technologies is the result of over 30 years of continuous Multicultural,
religious and language preference research. E-TECH's Multicultural and Language Preference selects
outperform the competition in accuracy and response rates time after time. Whether using the data for mailing,
telemarketing, e-mail campaigns or modeling the same excellent results have been achieved. For more
information, visit www.ethnictechnologies.com.

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC. All other trademarks and
registered trademarks are the property of their respective holders.

For more information, contact:

Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324
Candace@ethnictechnologies.com

or

Larry Martin
COO
The Gadberry Group
(501) 907-7100
larry.martin@gadberry.net