NEWS RELEASE
FOR IMMEDIATE RELEASE
MEDIA CONTACTS:
Anita Smith • Crow Communications • 501-454-3374
Larry Martin • Gadberry Group • 501-907-7100
THE GADBERRY GROUP ANNOUNCES MULTI-YEAR AGREEMENT TO PROVIDE HOUSEHOLD DEMOGRAPHIC DATA FOR FRESH & EASY NEIGHBORHOOD MARKET
Current, Accurate, and Precise Population Data For Retail Site Location
November 7, 2007 – Last month, UK-based Tesco , one of the top three retailers in the world, announced plans for its U.S. grocery store venture, Fresh & Easy Neighborhood Market .
Under a multi-year agreement, Fresh & Easy's real estate site research and analysis team will purchase MicroBuild® a household geo demographic product from The Gadberry Group , a location-based services and information provider.
“MicroBuild will help us make informed real estate location decisions and have a better understanding of the demographic changes in the neighborhoods we're considering for our grocery store location,” said Benjy Meyer, Fresh & Easy site research manager.
Fresh & Easy will use Gadberry Group's patent-pending MicroBuild geo demographic product, which features consumer data at the rooftop level to deliver household and population counts beginning at the census block level.
“We evaluated carefully and chose The Gadberry Group because they were the only company that could provide us with the quality and precision of household and population data we require for our analysis of sites,” said Meyer.
According to Gadberry Group Chief Operating Officer Larry Martin, an increasing number of retailers are realizing the value of micro-level location intelligence and data.
“For retailers looking to locate in high change geographies, traditional census and postal-centric offerings can't accurately portray the kind of changes that can take place” said Martin. “ MicroBuild gives retailers a current picture of household and population at levels of precision never before available.”
“Population analysis for retail location decisions has been around for quite a while,” said Martin. “Fresh & Easy is a perfect example of how innovative companies are taking that concept a step further to combine location intelligence and data to get a clear understanding of their markets and customers.”
About Fresh & Easy Neighborhood Market
Fresh & Easy Neighborhood Market is a local, neighborhood store committed to providing customers with fresh, wholesome food at affordable prices.
Fresh & Easy is a company of Tesco, the UK 's largest retailer and one of the world's leading international retailers. Tesco operates over 3,200 stores across 12 countries and employing more than 400,000 people.
Tesco's success is due in part to delivering a consistently strong customer offering on every visit and every transaction, and by focusing on the company's core purpose: to create value for customers to earn their lifetime loyalty.
More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.
About The Gadberry Group
The Gadberry Group provides location-based services and information data products, for clients who demand the most current, accurate, and precise household and population data for their site location analysis. MicroBuild®, Gadberry's patent-pending product, is unique because only MicroBuild® uses consumer data at the rooftop level to deliver quarterly household and population counts beginning at the census block level.