MicroBuild CD

MicroBuild_CD - Census Demographics

Summary

Pitney Bowes MapInfo’s next generation demographics provide you with the reliable, consistent data you need to make confident decisions in site selection, marketing, distribution, product development and other key business areas.

Benefits

Frequent Updates — Timely quarterly updates ensure that you aren’t basing your decisions on out-of-date information.
Realistic high-growth market estimates — The ultimate test of any demographic system is its accuracy in producing household and population counts for critical high-growth markets—where our new data excels!

OVERVIEW

Pitney Bowes MapInfo is infusing its next generation demographics, GroundView™ with MicroBuild® data from The Gadberry Group. The new MicroBuild-powered demographics are based on household level information for maximum precision, and updated on a quarterly basis to ensure that clients have the most up-to-date data on rapidly changing markets.

The Pitney Bowes MapInfo Demographic database for the United States represents a comprehensive set of over 4,000 variables in 15 modules, provided for eleven layers of geography. All demographics in this database are updated annually to the current year, and most are projected out five years.

For the first time ever, the 2008 offering combines the power of MicroBuild's core household and population statistics with decades of experience and proven methodologies in creating census estimates and projections from Pitney Bowes MapInfo.

ACCURATE

High quality national consumer name and address file
Multi source build process—national consumer name and address base, USPS statistics, Census
Household level verification of population and household counts

PRECISE

Built from the ground up with 91% of the base address file geocoding to the street-level
Household-level data normalized to census Block Group and Block-level geographies

CURRENT

Complete quarterly re-build
Core data sources updated monthly

ACTIONABLE

Household level demographic attributes match to customer data to identify market share and new prospects
Target demographics can be used to create marketing lists

Historically, the MapInfo demographic data packages have been distributed through Pitney Bowes MapInfo software such as TargetPro® or AnySite® which provides users with an automated reporting and analytical environment, including online web services. The MicroBuild CD product makes this data now available as stand-alone data sets for use in other software packages.

The primary modules within the US Demographic Data are:

Update module (this module includes the most commonly leveraged demographic characteristics from the other modules listed below.
Age by Sex
Race and Hispanic Detail
Cultural Background
Age by Sex by Race/Hispanic
Occupation and Employment
Householder Age by Income
Detailed Income
Wealth and Financial Assets
Home Value
Socioeconomic Score
Housing Unit Characteristics
Consumer Potential Detail
Retail Sales Potential
Best of the 1990 Census

Ground truth in rapidly changing markets

Are you ever faced with scenarios where your “feet on the street” tell you that a specific area is experiencing rapid growth, but your analysts are unable to verify that growth using your current demographic data?

To solve this common problem, Pitney Bowes MapInfo is providing quarterly updates to its demographics. Yes quarterly! No more waiting for that all-important yearly update, all the while knowing that your recent market studies may be based on information that is stale and out-of-date. Our demographics bring analysts and real estate team members together and help you to quickly and confidently make better business decisions.

More Information