MicroBuild HD

MicroBuild_HD Age Package

Overview

MicroBuild_HD Age package provides accurate counts for head of household age and presence of children for current U.S. population.

MicroBuild_HD Age package is created using multiple Acxiom® InfoBase-X™ Premier variables - Age and Presence of Children. Acxiom’s InfoBase-X is the industry leader in consumer demographics.

Features

MicroBuild_HD Age Package provides current distributions for population of U.S. households by census geography. The data provides the following variables for 2000 and current year:

· Number of Households

· Aggregate age of Head of Household

· Average age of Head of Household

· Median age of Head of Household

· Head of Household age in 10 year intervals

· Presence of Children in the Household

· Household Size

Benefits

· Household demographics transformed into census geographies and formats allow accurate trending and a “common language” for research and marketing applications

· Unprecedented accuracy with average national household level sampling exceeding 74%

· Precision with data beginning at census block level

· Quarterly updates provide current information for changing markets

Deliverables

· MicroBuild_HDAge can be delivered as a flat file in a variety of formats including common GIS formats

· Clients can also receive the data as a integrated solution via Magnify™, Gadberry’s data visualization and mapping application

The Gadberry Group

801 Technology Dr., Ste. D • Little Rock, 72223

Phone: 501.907.7100 • Fax: 501.907.7101