MicroBuild HD - Length of Residence

MicroBuild_HD Length of Residence

Overview

MicroBuild_HD Income is produced using Acxiom® InfoBase-X™ Length of Residence data, the industry leader in consumer demographics. MicroBuild_HD Length of Residence provides the average number of years for U.S. households at the current address across current MicroBuild households for census geographies beginning at block level. Also included is Gadberry’s Transient Index which identifies, as a percentage of total households, geographies where length of residence is less than 2 years.

Features

MicroBuild_HD Length of Residence is provided as averages for 16 ranges by census geography.

· Less than 1 year through 15+ years

Benefits

· Household demographics transformed into census geographies and formats allow accurate trending and a “common language” for research and marketing applications

· Unprecedented accuracy with average national household level sampling exceeding 74%

· Precision with data beginning at census block level

· Quarterly updates provide current information for changing markets

Deliverables

· MicroBuild_HDIncomecan be delivered as a flat file in multiple formats as well as common GIS formats

· Clients can receive the data as an integrated solution via Magnify™, Gadberry’s data visualization and mapping application

The Gadberry Group

801 Technology Dr., Ste. D • Little Rock, 72223

Phone: 501.907.7100 • Fax: 501.907.7101