MicroBuild HD - Net Worth

MicroBuild_HD Net Worth

Marketing to Affluent Customers

Overview

MicroBuild_HD Net Worth provides an estimate of the net worth of U.S. households using total assets minus total liabilities. MicroBuild_HD Net Worth is produced using the Acxiom® InfoBase-X™ Net Worth Gold variable, the industry leader in consumer demographics. Net Worth Gold is built using data responses to the SCF questions, along with a host of InfoBase elements. It incorporates the Net Worth model for upper wealth ranges of more than $500,000 and a new Net Worth model for lower ranges of less than $500,000.

Features

MicroBuild_HD Net Worth provides current net worth distributions for U.S. households as ranges by census geography as well as averages. Historic Net Worth data is also available beginning in January 2005 to 2008 in six month intervals.

· $0 to $5,000

· $5,000 - $10,000

· $10,000 - $25,000

· $25,000 - $50,000

· $50,000 - $100,000

· $100,000 - $250,000

· $250,000 - $500,000

· $500,000 - $1,000,000

· $1,000,000 - $2,000,000

· $200,000,000 +

Benefits

· Household demographics transformed into census geographies and formats allow accurate trending and a “common language” for research and marketing applications

· Unprecedented accuracy with average national household level sampling exceeding 74%

· Precision with data beginning at census block level

· Quarterly updates provide current information for changing markets

Deliverables

· MicroBuild_HDNet Worthcan be delivered as a flat file in multiple formats as well as common GIS formats

· Clients can receive the data as a integrated solution via Magnify™, Gadberry’s data visualization and mapping application

· If desired, clients can append the Income variable their customer or prospect files through Gadberry’s data enhancement service or directly through Acxiom

The Gadberry Group

801 Technology Dr., Ste. D • Little Rock, 72223

Phone: 501.907.7100 • Fax: 501.907.7101