MicroBuild HD

MicroBuild _HD - Household Demographics

Introduction

MicroBuild_HD is Gadberry's newest MicroBuild-enabled product and represents a well timed breakthrough in demographic data for location analysis. MicroBuild_HD provides the first ever “bridge”, connecting historic census data to current household demographics for the United States.

MicroBuild_HD leverages the power of MicroBuild's core households and populations with the accuracy and precision of demographic variables from Acxiom's renowned InfoBase-X™ household-level demographic offering.

MicroBuild_HD variables are created to be consistent with equivalent census 2000 variables so that trending, which was virtually impossible with household data before, can now be done quickly and easily.

For analysts who demand the most current and precise demographic data for their analysis, MicroBuild_HD provides a collection of the most commonly used and powerful household demographic variables.

Features

Data Packages or Options include

Household Income
MicroBuild_HD Income provides 2000 Census and current income distributions for U.S. households as ranges by census geography as well as average, median, and per capita income.
Net Worth
MicroBuild_HD Net Worth provides current net worth distributions for U.S. households as ranges by census geography as well as averages.
Age, Presence of Children
MicroBuild_HD Age package provides accurate counts for head of household age and presence of children for current U.S. population.
Length of Residence
MicroBuild_HD Length of Residence is provided as averages for 16 ranges by census geography.
Economic Stability Indicator
The MicroBuild_HD ESI is a modeled score which identifies U.S. households which are likely to have the economic stability to become valued customers.

MicroBuild_HD can be delivered in the following ways:

Distributions
Distributions are available for all census and postal geographies as a flat file which can be seamlessly integrate the comprehensive and accurate demographics into your existing in-house GIS software and analytical models.
Magnify™ Visualization and Reporting
Clients can receive the data as an integrated solution via Magnify, Gadberry's data visualization and mapping application. With Magnify, users can assess new and existing locations and create reports using the most current MicroBuild data. Because it's a hosted solution there's no software to buy or maintain and data updates are seamless.
Customer Database Enhancement
Values can be appended for each customer or prospect household record through Gadberry's enhancement service. Clients can then use the demographic characteristics to profile their customer and prospect data and identify their best customers and target new customers.
List Selection
MicroBuild_HD values can be used to create targeted marketing lists from Gadberry's marketing services.

Benefits

Current Information — Timely quarterly updates ensure that you aren’t basing your decisions on out-of-date information.
Better Sampling — The ultimate test of any demographic system is its accuracy in producing household and population counts for critical high-growth markets—where our new data excels!

Current Demographics

The power of MicroBuild_HD lies in its timeliness and breadth of coverage. Using best-of-breed source data from InfoBase-X™, received every 90 days, MicroBuild_HD converts the power of current household demographics into a census equivalent form and geographies so that trending, which was virtually impossible before, can now be done quickly and easily. MicroBuild_HD is released each quarter so that you can be assured that you are using current and accurate demographics for your location research.

500% Greater Sampling

In 2000, almost nine years ago, the Census Bureau used the long form portion of the decennial census (the SF3 file), to sample virtually all demographic characteristics. Approximately 15% of the households in 2000 provided information for this long form. This means that demographic characteristics from 1 in every 6 to 7 households were used to reflect the demographics for the entire population.

Contrast this 15% Census sampling with an average of 75% sampling for MicroBuild_HD at the block group level. While this is a national average, many block groups use a sampling rate of 90% to 100%.

Many products on the market rely the U.S. Census long form data as their primary input and continue to rely on these original samples as a means to depict demographic characteristics. In areas of high change this approach produced inaccurate results shortly after the 2000 census. Now, with 8 years of change behind us, even areas that have seen low to moderate change in the number of households can have significantly different demographic characteristics.

Looking Ahead

In previous decades, at the same point in time, we would look ahead to the next decennial census as the solution to the problem. However, the American Community Survey (ACS), which is expected to be the replacement for the SF3 survey, is planned to provide an even smaller sample. The current plan for the ACS is 1 in 40, or 2.5% of U.S. households in any given year, and one in eight over a five year period.

The current release of MicroBuild_HD provides a powerful data asset for companies who want comprehensive and accurate demographics which can be seamlessly integrated into their existing GIS software and analytical models. MicroBuild_HD includes current values and distributions for Household Income, Net Worth, Age, Presence of Children, Length of Residence, and Economic Stability Indicator.

More Information

More information can be obtained for this product by contacting one of our sales professionals.

MicroBuild® is a registered trademark of The Gadberry Group, LLC.
Magnify™ is a trademark of The Gadberry Group, LLC.

MicroBuild HD - Household Demographics