MicroBuild_HE - Household Ethnicity

America has always been a country of multiple heritages. More significant, is that we see each group choosing to maintain and preserve their unique values. Their preferences and family value are shaped by their culture, social structure and political climate.

The Microbuild_HE product defines Ethnic Grouping at the household level by census block or block group by utilizing the industry-leading ethnic encoding engine by Ethnic Technologies. Attributes include ethnicity, race, country-of-origin, assimilation index and language preference.

Ethnic data packages include:

• Summary Level
• Hispanic Detail
• Asian Detail

Household Ethnicity by E-Tech®

The ethnic information provided by MicroBuild_HE leverages the strength of the MicroBuild product: name and address content. We then use E-Tech^* encoding to determine the ethnicity of each individual household in the MicroBuild database.

What is Ethnicity

Ethnicity is an individual's identity with or membership in a particular racial or cultural group. Many ethnic and religious groups in the United States maintain a strong cultural identity. Immigrants are often attracted to communities from their own ethnicity, communities in which many traditional cultural features are maintained.

An individual's ethnicity is not in all circumstances related to ones “Country of Origin.” Deepak Banerjee may have been born in England and came to our country from there, but his ethnicity is Indian and his religion in Hindu.

Melting Pot or Salad Bowl?

Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in a melting pot then try to find the different taste values of each. It is very difficult to do. The same applies to identifying the different cultures in our nation.

A better approach is to see the diversity in America as a mixed salad, where each different ingredient can be identified. This method, if used properly applies to the many ethnicities and different cultures in our nation and each can be identified.

• By 2045 Minority purchasing power may reach $4.3 trillion US Dollars

• Minority Populations will contribute between 44%* and 70%* of the total increase in purchasing power from 2000-2045
  *(This percentage depends on the proportional increase or decrease in income disparity)
  
  

• Hispanic buying power, $736 billion in 2006, is expected to reach $1.087 trillion in 2010

• African-American buying power, $761 billion in 2006, is expected to reach $1 trillion in 2010

• Asian-American buying power, $398 billion in 2006, is expected to reach $579 billion in 2010

• Native-American buying power, $51.1 billion in 2006, is expected to reach $69.2 billion 2010

Hispanic Highlights

• The Hispanic population reached 44.3 million in 2006, 14.8 % of the total US population.

• Total consumer spending by Hispanics was $736 billion for 2006.

• Between 2002 and 2020, their growth rate is projected to be 2.8% a year and by 2020 make-up 18.9% of the total US population.

• Projected income growth per household will be 4.8% per year and personal consumption spending will average 9.1% growth through the year 2020.

Hispanic Assimilation

Assimilation is the process whereby a minority group gradually adopts the customs and attitudes of the prevailing culture. Assimilation is also the state of change that occurs when a new immigrant enters the country and adapts to the surrounding environment.

As they become more adapted and comfortable within their new environment, the immigrants will no longer seem to be immigrants. Their lifestyle characteristics will be more in line with that of the general population because of their higher level of assimilation.

Assimilation is a level in which a Hispanic individual or household has adapted to our language and way of living. Ethnicity, language preference, income, dwelling unit size and geographic locators are used as variables along with our expert system rules to match a Hispanic individual with one of our assimilation index codes. With each level of assimilation the individuals spending habits, socio-economic status, communication preference and other lifestyle characteristics differ.

More Information

More information can be obtained for this product by contacting one of our sales professionals.



* E-Tech identifies and segments individuals by ethnicity, race, country-of-origin, assimilation index and language preference. The Gadberry Group is a non-exclusive reseller of Ethnic Technologies, LLC. The following trademarks are owned by Ethnic Technologies, LLC.: E-Tech® and the EthniCenter®.