Pitney Bowes MapInfo Debuts Next-Generation Demographics for More Timely and Reliable Decision Making

Chicago, IL—DMA07 Conference & Exhibition (Booth#1901)—October 9, 2007—Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced the release of its next-generation demographics, providing organizations in retail, restaurant, financial services, insurance and media with reliable, consistent and timely data to support site selection, marketing, distribution, product development and other key business decisions. By integrating MicroBuild™, a household geodemographic product from The Gadberry Group, Pitney Bowes MapInfo now provides clients with more dependable and up-to-date household-level information to support more insightful business decisions.

“Whether you’re a big box retailer or retail bank, successful business decision making requires comprehensive, frequently updated and household-specific demographic data,” said Dr. James Webster, adjunct professor of finance at the University of Arkansas, Walton College of Business. “My past experience with a large big box retailer provided me the opportunity to use Gadberry’s MicroBuild data on a Pitney Bowes MapInfo-based system. I am now encouraging tomorrow’s business leaders in our graduate and undergraduate business programs to seek out this level of data and analysis to assist in their future business decision making.”

Pitney Bowes MapInfo’s new advanced demographic system represents the next stage in the evolution of demographic data, bringing improved reliability and timeliness to market analysis and decision making. By leveraging Gadberry’s MicroBuild data as a primary source for residential household and population trends, the company’s next-generation demographics help organizations analyze their existing business and answer valuable questions, such as which customers are most profitable, where are more of these “best customers” located and how to reach, influence and locate near them.

“Having more accurate and up-to-date demographic information enables companies to be more location intelligent and make quicker, more confident business decisions in this highly competitive, rapidly changing environment,” said Mike Hickey, president, Pitney Bowes Software. “With quarterly updates, Pitney Bowes MapInfo’s new demographics provide reliable and timely data for market analytics, helping organizations easily move from analysis to action, whether it’s identifying sites or markets for expansion, or more efficiently targeting the best prospects in marketing and advertising campaigns.”

About The Gadberry Group
The Gadberry Group provides location-based services and information data products, for clients who demand the most current, accurate, and precise household and population data for their site location analysis. MicroBuild™, Gadberry’s patent-pending product, is unique because only MicroBuild™ uses consumer data at the rooftop level to deliver quarterly household and population counts beginning at the census block level.

About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visithttp://www.mapinfo.com/ andhttp://www.pb.com/ for more information.